Tuesday, 29 November 2011

They're telling porkies

I have contacted the Company and asked them to explain their maths. No answer as yet.


  1. Perhaps the reasoning is similar to that used in this story from Sweden.

    The man, who purchased his sausages in the ski resort of Åre, was surprised to find that the meat content was 104 percent.

    “Personally I can’t accept that anything contains over 100 percent. And this sausage couldn’t possibly contain more than 100 percent meat as there are other ingredients stated on the label,” he wrote in the report.

    After reading the label, the man asked the shop how the percentage of meat in the sausages could be so high.

    He was told that more meat is required in making the sausage than actually ends up in the product.

    However, not satisfied with this he decided to report the misleading label to the consumer agency, according to Swedish tabloid Aftonbladet.

    At Trångsvikens Chark AB, the charcuterie that make the sausages, they agree that the labelling can be difficult to understand.

    CEO Marcus Färnström explained to local newspaper Länstidningen Östersund that what it actually means is 104 grammes meat has been used per every 100g sausage.

    “Of course there is a different way to declare the ingredients and perhaps that is what we’re going to have to do,” he told Länstidningen Östersund.

  2. Okay, so some percentage of meat is lost in the process ... but they don't tell you how much. It could be that 50% is lost, so that therefore the labelling of 104% meat is meaningless unless it also declared how much was in the finished product. Note also that the label doesn't give any percentages for the other bits such as rusk, which is always used as a filler.

  3. The trace of one of them nuts, maybe?